“The whole process ran smoothly, and the configurator does exactly what we expected.”
For Moja Pergola we joined the landing page, the marketing and a 3D configurator into one selling system. The customer designs the pergola, sees the price, and the salesperson receives a finished enquiry instead of one sentence in a form.
Where it was stuck
An enquiry about a made-to-measure pergola is incomplete by nature. The customer writes that they want a pergola for their patio, and the salesperson starts by asking about dimensions, model, colour, anchoring and accessories. That is several e-mails, or one long phone call, before a quote can even be drafted.
A bioclimatic pergola is not one product, either. It combines dimensions, mounting, materials, lighting and four sides, each with its own enclosure. The Moja Pergola team explained all of it over the phone and in static documents, assembled quotes by hand in Excel and Word, and the customer still had to imagine the result.
Every such enquiry costs the same work whether or not it ends in an installation. At dozens of enquiries a month, the salesperson spends most of the time retyping parameters rather than selling.
What we built
A landing page and campaigns that bring in someone interested in a pergola, and a 3D configurator in which they design it themselves. Dimensions, structural model, colour, blades, side elements and accessories — all in one visual flow that checks the rules agreed with the client.
Four product lines, Standard, Standard+, Premium and Royal, share one configurator while each keeps its own dimensions, finishes and equipment. The four sides alone allow 4,096 enclosure layouts before colour and accessories come in. The scene changes the moment the customer changes a dimension, a colour, the lighting or an enclosure.
The price is calculated by the engine from the client’s own price list. The customer is not shown a rough estimate but a figure built on the same rules the salesperson quotes from.
The enquiry then travels on with the whole configuration: dimensions, options, price and a link to the design. The same configuration carries into documents, communication and the CRM, where the team prepares quotes and runs every deal. The salesperson does not write the first e-mail full of questions. They write the second one, with a quote.
We delivered all of it, from strategy to launch: a visual system built on a logo from the client’s designer, the website, the 3D configurator, the backend and the CRM.
How it works today
The system connects advertising, the landing page and the configurator in one path to an enquiry. The customer designs the pergola, sees the price and submits dimensions, options and contact details with the configuration.
The platform is live and the CRM is in active use. Phone specifications, Excel tracking and Word quotes have become one connected process, and the configuration runs through the whole sale without being retyped.
What generalises
The case shows how a configuration can collect dimensions, options and a pricing brief before the first sales contact. The result belongs to the combined landing page, marketing and configurator system; without a comparable pre-launch period, it does not establish a separate uplift caused by the configurator.
How to read these numbers
treede first-party data · treede — Moja Pergola client data · monthly since launch, 1 client · 2026
Client data (first-party). An enquiry is a form with a configuration, a phone call or an email. There is no comparable pre-launch period, so this is not an uplift claim or an isolated configurator effect.
