What a configuration could hand over
A configurator produces the steps worth measuring: opened, first change, price shown, submitted. Which of them are sent to GA4 is agreed during implementation, so it becomes visible at which step customers stop.
generate_lead event
Submitting a configuration could be recorded in GA4 as the recommended generate_lead event, with value and currency parameters where the configurator knows the price.
Custom events
The steps before submission, such as opening the configurator, changing a dimension or showing the price, can be custom events with names we agree together.
Event parameters
The product type or material can travel with the event as a parameter. Once registered as a custom dimension, reports can compare, say, pergolas with fences.
Key event
You mark generate_lead as a key event in GA4 and, if you wish, create a Google Ads conversion from it.
What we need to connect it
We need Editor access to the GA4 property to check events in DebugView and register custom dimensions.
Events would go through the Google tag or Google Tag Manager, whichever your site already uses.
Measurement would be tied to your cookie banner and Consent Mode so it follows the visitor’s choice.
The list of events and parameters is agreed in a table before deployment.
Worth deciding up front
- Google forbids sending personal data to Analytics, so the customer’s name, email and phone stay out of events and remain in the CRM.
- GA4 limits the number of custom dimensions, so we register only the configuration parameters you will actually make decisions on.
- For the event value, decide whether it is the configuration price or an estimated value of the enquiry, and always state the currency.
Questions about this connection
Will GA4 show at which step people leave the configurator?
If each step is measured as an event, Explorations can build a funnel from opening to submission. We would pick the steps and parameters that matter together, so the data does not get fragmented.
Can GA4 also show that an enquiry became an order?
Google provides recommended events such as close_convert_lead for this, and the Measurement Protocol for server-side events. Reporting outcomes back from the CRM is a separate step whose scope is assessed during implementation.
Other integrations
Put Google Analytics 4 to work in your sales.
Tell us what you sell and how an enquiry is handled today. On the demo you will see the configurator, and we will go through which data could flow from it into your system.